Listening to Romance:   Harlequin Goes Audio

At the end of this month, Harlequin, now part of HarperCollins Publishers, will debut their new imprint, Harlequin Audio. With the resources of HarperCollins behind them, these new audio books promise to be of a consistently high quality. They will also be able to take advantage of Harper’s distribution channels to get these new audio books to many readers, or is that listeners?

What we know today as audio books, originally known as books on tape, were first introduced decades ago for the benefit of the blind and visually impaired. But at that time, the production of an audio version of a book was very costly and pulp fiction genres were seldom considered candidates for such an effort. Yet today, when blind and visually impaired readers can use assistive technology to read their eBooks to them, one would expect the audio book market to be dwindling. In fact, it is actually steadily growing. Lots of people like to listen to audio books while commuting. I have several crafty friends who enjoy audio books while their hands are engaged in quilting, crocheting, embroidery and other crafts. Now they will be able to enjoy Harlequin romances while they craft.

Harlequin Audio will be releasing their first audio romances on 30 June 2015. You can find more details about this new Harlequin imprint here.

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