"Mutual Attractions" Launches

One of my favorite bookstores and one of my favorite romance publishers have announced the debut of a new program this month. Powell’s Books, an independent bookseller, and Avon Romance, an imprint of HarperCollins Publishers, are launching a new romance recommendation platform. This new program will launch this month, and what makes it special is that each set of recommendations will be curated by a well-known romance author. The author/curator for the first set of recommendations is Julia Quinn, the New York Times bestselling romance author. For February, Quinn has prepared a list of recommended books that she believes will be "mutually attractive" to readers of romance novels.

A number of independent booksellers offer curated recommendation programs on various fiction genres, but this new program is the first of which I am aware that is a cooperative effort between an independent bookseller and a publisher. There are so many romance novels published these days that it can be very confusing, not to mention expensive, for romance readers to find books they will enjoy. Recommendations from romance authors we know and respect should bring some very good reads to our attention. As a romance author as well as a romance reader, I am always interested in the books other authors enjoy. I am looking forward to this new romance recommendation program.

For more details on this program, and to see Julia Quinn’s list of recommended romance novels, check out this recent news release.

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